What You'll Learn

Identify the key elements of a successful campaign from real Fringe case studies

Uncover your show's unique angle and leverage current trends

Master press outreach: timing, contacts, and follow-ups

Transform quirky ideas into PR gold.

Meet your speaker

James Coutts

Opening Lines Media

With over a decade-long track record of successfully promoting Edinburgh Festival Fringe events across theatre, comedy, and music, James has delivered results for clients including John Jiler, Olivia Atwood, and Tracey Yarad.

Unleash your Fringe potential

Join James for an online event where we'll delve into the world of successful Fringe campaigns. Learn how to navigate the complexities of media outreach, leverage unique angles, and create impactful PR that drives your performance into the spotlight. Limited to a small group of just six participants - allowing for more personalised attention. Don't miss this opportunity to elevate your Fringe experience and connect with like-minded performers.

Live Q&A session, polls and breakouts

Networking opportunities with other Fringe performers

Exclusive resource: "The Follow-Up Rules"

Ready to shine at the Fringe?

Enjoy a discounted rate for this session in exchange for completing our feedback survey - which will help us to improve future webinars. Don't miss this chance to supercharge your Fringe PR strategy! Register now to secure your spot and join a community of savvy Fringe performers ready to make headlines.

£50.00

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Testimonials

 

Tracey Yarad

"I worked with James for my Edinburgh Fringe show. A daunting task for any artist to take on and especially as a one-woman show I really needed the support that James offered. He was incredibly thorough and meticulously well organised and focused. He understood my project and the target audience and publications to approach on my behalf. He came to my show at the start of the Fringe to help him understand the content more fully. We met in person more than once and James made me feel completely heard. He followed up on every lead and sent me regular email reports and summaries. We gathered a lot of momentum, including reviews, interviews, radio and podcasts. His attention, understanding and care were paramount, a totally professional experience I wouldn’t hesitate to work with James again."

Emily Markoe

"James' expert guidance transformed my Fringe strategy for 'My Little Phobia'. From press outreach to creative marketing, the tailored advice covered many aspects of my show's promotion. His insights on timing, industry connections, and budget-friendly ideas were invaluable. I'm already implementing the recommendations and seeing results. James is creative, empathetic, and really seems to enjoy helping artists with our creative (if scattered) ideas. This support has been a game-changer for my Edinburgh Fringe journey!"

John Jiler

“James was our guide through the labyrinth of the Fringe. His plan for rounding up reviewers and generally raising the profile of the project was magnificent. Edinburgh in August can be competitive and bewildering, and having a partner like James allowed us to cut though it all with power and confidence. I can’t recommend his services highly enough.”